Cookie Policy
Last updated: September 2026
This website uses cookies and similar technologies to improve your experience, analyse website traffic, and support marketing activities including Google Ads.
What are cookies?
Cookies are small text files stored on your device when you visit a website. They help websites function properly, remember preferences, and understand how visitors interact with the site.
How we use cookies
We use cookies for the following purposes:
Essential cookies
These cookies are required for the website to function correctly, including security and basic site functionality.
Analytics cookies
We use analytics tools, including Google Analytics, to understand how visitors use the website. This helps us improve website performance and user experience. Analytics data may include:
- pages visited
- time spent on the site
- device/browser type
- general geographic location
- referral source
This information is anonymised where possible.
We also count visits with Umami, which uses no cookies and stores nothing on your device.
Advertising and marketing cookies
We use Google Ads conversion tracking and related technologies to measure the effectiveness of our advertising campaigns. These cookies may:
- track visits to specific landing pages
- measure enquiry conversions
- help us understand which advertisements are performing effectively
- support remarketing and advertising optimisation
Managing cookies
When you visit the site, you may choose to:
- accept all cookies
- decline non-essential cookies
- manage your cookie preferences
You can change your mind at any time using (also at the bottom of every page). Analytics and marketing cookies are only set if you say yes.
You can also control cookies through your browser settings. Please note that disabling some cookies may affect website functionality.
Third-party services
This website may use third-party services including:
- Google Analytics and Google Tag Manager
- Umami (visit statistics without cookies)
- Google Ads
- ChatGPT ads (OpenAI)
- Mailchimp
- 17hats (the enquiry form), which uses Google reCAPTCHA to stop spam
- Cal.com (booking a call)
- Cloudflare (website hosting and security)
These providers may process data in accordance with their own privacy policies.
Cookies used on this site
| Cookie | Provider | Purpose | Kept for |
|---|---|---|---|
| bm_cookies | This website | Essential: remembers your cookie choices | 6 months |
| bm_alexander (and similar) | This website | Essential: keeps a private photo gallery unlocked after you enter its password | 90 days |
| Form and spam protection cookies | 17hats, Google reCAPTCHA | Essential: make the enquiry form work and block spam | Set by the provider |
| Booking cookies | Cal.com | Essential: make the call booking calendar work | Set by the provider |
| _ga, _ga_* | Google Analytics | Analytics: counts visits and how people find the site | Up to 2 years |
| _gcl_au, _gcl_aw | Google Ads | Marketing: measures which adverts lead to enquiries | 90 days |
| __obref, __oppref, __oaiq_consent (ChatGPT ads pixel) | OpenAI | Marketing: measures which ChatGPT adverts lead to visits and enquiries | Up to 1 year |
| mc_user_optin (Mailchimp site script) | Mailchimp | Marketing: connects the site to my mailing list tools | Up to 1 year |
Contact
If you have any questions about this Cookie Policy, please contact:
Daniel Bower
[email protected]